Mr. BENSHOFF: I saw it on the ‘88 Olympics and I bethink accurately adage to my dad, like, how in the heck do these guys stop? You know, this (unintelligible) just the craziest sport. It was just the act of sliding down a acropolis at 80 mph and the sled just, I just, it was absolutely agitative to me.
ARNOLD: Soon afterwards the U.S. luge aggregation was recruiting in Minneapolis abreast Benshoff’s home and he active up, started sliding and was hooked. ceciliaSince hardly anybody in this country follows these added abstruse Olympic sports, cheap air jordanscompanies say they just can’t absolve spending abundant money on athletes like Benshoff. Paul Swanguard active up the University of Oregon’s Warsaw Sports Marketing Center.
Mr. PAUL SWANGARD (Director, The James H. Warsaw Sports Marketing Center, Lundquist College of Business, University of Oregon, Eugene, Oregon): It’s harder for them to be able to admeasurement the appulse of those dollars getting spent adjoin those athletes. You know, in basketball if they’re spending money on Lebron James and his new shoe after-effects in $100 actor of new business, it’s a appealing easy, you know, algebraic blueprint to amount out how that’s affecting their basal line.
ARNOLD: Swangard says one affair marketers accept beennike air force accomplishing added afresh with Olympic athletes is giving them beneath money up front, but some bigger incentives if they in fact win a medal. Benshoff says those are the kinds of advocacy deals he’s gotten this year. He says, still, even acceptable a gold would get him a absolute about in the $100,000 range, not absolutely Lebron James money, but afterwards years with accoutrements of dollars on acclaim cards,cheap accoutrements Benshoff says he’d be blessed with that. Chris Arnold, NPR News.
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